Running a business is a juggling act. Chasing or you're either issuing invoices, dealing with customer support issues, attempting to balance the books or answering emails and your phone. It's a rollercoaster that is almost impossible to control at times.
My very best idea always comes up front first, as yours should - give them access to a"Special Report" which shows them what the most common pitfalls are when designing and planning a new marketing your business with print effort or strategy; things like sales copy, colours, fonts etc.. Of course, show them how your company can AND WILL fix that issue for them.
Let's say that you want to send out a mailing to a new mailing list which you have acquired. We'll say that you are marketing a service to law firms. You want to provide clerical and personnel support. You have gotten quotes from a printing company and it's pretty pricey. So you cut costs wherever possible, including using uncoated paper and a very light weight of paper. You jettison special designs and go for a bare-bones mailing.
This means understanding what your reader wants to know, and the order he or she would like to read it in. An easy way is to ask questions a possible client would inquire about the product or service featured in the booklet. Let us suppose you have a dentist's office. The first thing new patients will want to know is, what services you offer and how they can be helped by those services. So you put that info in the first panel of your this content brochure (the first panel after the cover, that is). People will want to know in depth. After that, they will want to know the pricing for each service and then your payment and funding choices. This is a flow that will keep people because they wouldn't get frustrated trying to find reading your brochure.
An advert (whether purely text or text and images) is very impersonal. Whereas a good news story will personalise your company in your readers' eyes and so make a relationship together.
Pass out business cards everywhere you go! Leave 2 or 3 cards with people so they can give them to friends, put them in your own accounts, leave on the table with a tip, hand one to the cashier at the store, drop them into lunchtime drawing jars.
Postcard printing and mailing can be easy if you keep these things in mind. Postcards are useful for boosting your company's product and services, as discussed due to its variety of applications.