Another life saver of any publication you wish to put on the market is the proof copies (also called review copies or galleys). Until they run their bigger run, every writer should spend the little extra to have a minimum of 3 copies , however many you are planning to run.
My best idea always comes up front , just as yours should - give them access to a"Special Report" which shows them what the most frequent pitfalls are when designing and planning a new marketing your business with print campaign or strategy; things like sales copy, colors, fonts etc.. Of course, show them how your business can AND WILL solve that issue for them.
Getting new customers emails is the second phase of building a list. There are several ways to do so, and the most reliable is creating a "join my email" button on your website. This allows anyone that happened to find your website, as well as those currently familiar with your business to sign up for email updates. If you have a service provider that gives you options, then take advantage of trying to collect as much information as necessary to later categorize your new email customers. Other options for collecting new emails is to create an actual sign up form at your front desk. Ask people to join. Avoid doing "raffles" due to the lack of commitment by those who typically sign up. You want solid, interested customers receiving your correspondence.
Occasionally you may want to customize your advertising materials. Perhaps you would like to do a"one day only" sale or offer a special campaign to the clients on your mailing list. Since you'll be targeting a smaller crowd, on marketing this event you won't want to spend the exact same amount as an overall campaign. Printing runs allow you to customize your stuff with a lot of excess to everything you need now.
Promotion in Forums - Discussion boards and forums are great ways but posting ads is akin to spamming. This also contributes to nothing but trouble; you will not only be viewed as a scam retailer, you will be thought of as disrespectful and people will not participate on forums with you.
Do you have a good channel mix? Consider your channel combination by sources but also by cost. How long Web Site does it take to create an email campaign versus a mailing. You want to avoid putting all your eggs in one basket that's a frequent mistake. Imagine if you were marketing on a social networking and marketing was abruptly banned by them.
So I'd suggest that print marketing does have a place, but you have to make sure it was made to sell rather than inform. After all that is the entire point of marketing materials isn't it?